The joy of the English Language (and using it in copy)



Gloriously Goaty game for any gregarious gallivant‘.  I spent a day in London last weekend helping a friend to celebrate her birthday and came across this wonderful example of alliteration.  With these delightful words next to clever imagery and on colourful packaging I was easily persuaded to buy the product behind the words (which was, in fact, a small packet of Goat’s Cheese Biscuits).

We had spent a relaxing couple of hours wandering around Fortnum & Mason in Piccadilly (definitely a ‘treat’ shop) gazing at, picking up, touching and feeling the incredible range of ‘treat’ foods that included chocolates, biscuits, cakes, Easter Eggs, tins of tea, preserves, cheese, and condiments, and lots more.

We probably wouldn’t have enjoyed ourselves nearly as much had Fortnum & Mason not surpassed themselves with their superb product marketing that presented the products in such a colourful, creative and enticing way and drew us in to find out more and read such delightful snippets of copy.

And it reminded me of the joy of the English Language and the amazing array of words that we’ve got to choose from, and how powerful they are when cleverly put together.