The value of content



An interesting article in The Times this week by Libby Purves. She talks about the internet generation who ‘tend to believe that content – hard work created by other people – is free’, and she questions whether content will go the same way as music, films, news, photographs, i.e. ‘theirs at the click of a mouse’.

She touches on the whole debate of the future of print versus online content and online subscriptions taking over from newsprint.

She makes the valid point that well researched and well-written content cannot be free. We can all receive news free these days via ‘user generated content’, but what about the ‘accuracy, professional research, training and care’ that comes from ‘something more solid’.  ‘The labourer is worthy of his hire, time is money, pay peanuts and you get monkeys‘.

As someone who offers web content writing and copywriting services I wholeheartedly believe in the ‘value of content’ and hope that, as the internet changes the way we receive the written word, well written and well researched content finds a way of maintaining its respect and reward.