Web Content Writing

A website is our most versatile marketing tool. Writing for the web engages customers quickly and effectively so that they will be interested to find out more about your business and to take action.


SEO – keep calm and SEO on

Search engine optimisation Let’s face it.  All websites need SEO.  If a website isn’t optimised then new customers can’t ‘see’ it.  And if your prospective customers can’t ‘see’ your site in their Google searches, then what’s the point of investing in a website? Many of my prospective clients who contact me needing web content are confused […]

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My dream web content writing job

My dream web content writing job My dream writing job popped up late last year.  I’m now in my 10th year of working freelance as a web content writer and all I can say is that it’s certainly been worth the wait. Web content writing about VW Campervans And the topic?  VW Campervans!!  Amazing.  I adore […]

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Creativity with wonderful word clouds

I’ve just created this beautiful word cloud (via jasondavies.com word generator) from words that I’ve used in my blog. And yay!! The top 7 words that stand out the most are: Words, Writing, Content, Creative, Web, Nia, Freelance and….um…. Fish! Phew!  Being that I’m a freelance web content writer (who focuses on creativity with words), […]

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Doing things ‘for the love of it’

Since going freelance nine years ago and spending long chunks of time in isolation sitting in front of a screen  being a Web Content Writer, I have battled with the question ‘am I doing this for the love of it?’ Yes, writing web content is a skill I can offer and a skill that fits in […]

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Spring has sprung for www.sarah-gibbs.co.uk

Ok, it’s finally here, my newlook website!  Even better, it’s part and parcel of this Blog, All Things Creative. What a journey it’s been since taking the plunge to go freelance way back in 2006. Was it a good decision to leave my rewarding and reasonably ‘safe’ job in the tourism division of Brighton & Hove […]

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The secret of the Black Magic box

I was given a box of Black Magic chocolates today.  On the back of the chocolate descriptions is a bit of blurb about the first boxes of Black Magic that were unwrapped in 1933 after an extensive consumer survey. Apparently, this survey was ‘one of the very first examples of mass market research that asked […]

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The value of content

An interesting article in The Times this week by Libby Purves. She talks about the internet generation who ‘tend to believe that content – hard work created by other people – is free’, and she questions whether content will go the same way as music, films, news, photographs, i.e. ‘theirs at the click of a […]

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Freelance writing – the ‘thinking’ element

Welcome to my newlook blog!  I’m using my blog for a random selection on all things related to my freelance work. Topics related to freelance working, copywriting, web content writing, marketing, tourism, and, most inspiring for me, all things creative. I thought I’d start by focusing on the ‘thinking’ part of a creative project. How […]

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Can anyone write effective web content?

The simple answer is NO. But first, let’s work out how web content fits into the bigger picture. Ultimately, we all want customers to find our sites and to stay on them. And we want them to stay long enough to realise that our products and services are just what they’ve been looking for. How […]

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