Whenever I get asked this question, I’m often surprised how long it takes me to explain what I do before the penny drops.
If I just say ‘copywriting’ I don’t feel this reflects the range and variety of ‘writing’ projects I do. If I say ‘web content writing’ many people glaze over, not able to take on board the significance of what this kind of writing means to the success of a website. And if I simply say ‘writing’, people presume I’m a ‘novelist’.
So now I usually start by saying ‘I write’, and then, before eyes widen too much, quickly expand with things such as ‘I write for websites’, ‘I write promotional copy’, and ‘I write online and offline copy, particularly for the tourism world’. And this seems to do the trick.
But it makes me realise three things:
- How important it is to be able to describe what we ‘do’ in simple and easy terms.
- How fortunate I am to be able offer a ‘flexibility’ of writing services that suits a variety of clients and projects.
- How it seems that, in the 21st century, more and more of what we do as jobs cannot be pigeonholed into one word
My job is to make things easily understandable on screen and on paper. So perhaps this is what I should say when asked ‘what do you do?’.
But then, maybe it isn’t quite that simple……..