Writing For SEO

Is your website in need of tender loving content care to help it reach the top of Google’s natural search engine rankings?

I write content for the web using a clear, concise, informal and persuasive tone. I use words and phrases that help readers scan quickly, that keep them interested, and that encourage them to engage with your website and your products/services. From your brief, I provide web content writing from scratch, or as an edit/rewrite.

My web content incorporates the key words and search phrases that customers tap in when searching in Google for a company such as yours. And, working with web developers and SEO experts, Sarah’s clear, concise and persuasive web content or editing for SEO will help your website reach the top of Google’s natural search engine rankings.

I am also happy to work on unified web content campaigns that include content for your website, your SEO content, and content for your social media channels.

I have worked extensively within the tourism industry and within the arts, as well as with commercial companies including B2B, new media and industrial service providers.

Examples of my Writing For SEO

SEO web content for a local driving school

Sarah has completely transformed our website and the personality of our small business. Thanks to Sarah, the written content is now exciting and engaging to visitors, as well as unique and personal to us and our business. We finally have a website and business to be proud of. (May 2017) Claire Wibberley | Beckenham Driving School

Claire Wibberley at Beckenham Driving School needed a content refresh for their website.   The website was working well for key search terms and Claire needed help honing web content for the Home, About Us, and Automatic Driving pages.  I listened carefully to Claire’s web content requirements, assessed the company’s profile, philosophy and unique selling points, and wrote succinct, user-friendly, and optimised content.

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SEO web content re-write for Keep Books Tidy

Sarah has helped us with our website content and SEO suggestions. We were very pleased with the work she has done. She has also answered our email queries promptly. I would recommend Sarah to anyone who needs help with writing website content (January 2017). Kveta Snirchova | Keep Books Tidy Ltd

SEO web content re-write for Keep Books Tidy

English is not Kveta Snirchova’s first language.  She needed help with a web content re-write for her newlook Keep Books Tidy website.  Kveta offers bookkeeping and accounting for small businesses. She can offer her services worldwide as she does all bookkeeping online using specialised cloud software.  In essence, her business is ‘Bookkeeping and accounting for small businesses, the easy way’.

I offered a day’s work and edited the current web content using word press software that focused on the main keyword of bookkeeping.  I also suggested meta descriptions and suggestions for main headings.

I edited the web content using best practice techniques including:

  • using an active voice
  • ensuring accuracy
  • focusing on main USPs
  • checking spelling and grammar
  • using bullets
  • keeping content easy to read, focused and user-friendly


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Blog writing for Whisper of the Pipit

Your articles are amazing!! I'm so happy with them. Thank you so much for your amazing work. (Maria Amo, August 2016) Maria Amo | Whisper of the Pipit

Doll maker extraordinaire, Maria Amo, asked me to write SEO web content for an initial 8 blogs for her online shop Whisper of the Pipit.  Maria is an artist, a collector, a designer and maker, and a photographer and needed help with added web content for her website for to keep her blog alive and updated and to ensure that her current and new customers are kept up-to-date on her news and doll collections.  I completed the initial 8 blog writing posts within a month from starting.

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SEO web content for Photoshootbooth

I contacted Sarah at the beginning of the year asking her to write web content for our new Photoshootbooth.co.uk website. Within days she had written and submitted the new content that fitted the brief perfectly. (January 2016) Thissan Sittampalam | http://photoshootbooth.co.uk

Photoshoot booths are springing up around the country and are great for adding fun, frolics and laughter to any event.  Photoshootbooth.co.uk needed concise, clean and clear ‘call to action’ web content for their new site.  Photoshootbooths do ‘what they say on the tin’.  They are a fun, creative and imaginative products that gets guests and party-makers instantly interacting while making ‘photo’ magic.Within a week I had written the web content for 6 pages, it had been approved, and was live on the new website.

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SEO blog writing for campervan hire

Sarah has written some really great web copy and blog writing copy for camperconnect.com that has actually resulted in much better rankings on Google. She has been so helpful and writes such clear and engaging content that we have no need to look elsewhere for content writing services. We will continue to use Sarah's services in the future and can't recommend her highly enough (October 2016) James Curran | Camperconnect.com

Blog writing – campervans


colourful campervans

James Curran at Camperconnect.com was looking for a professional blog writer to provide 2-4 targeted SEO web content articles per month.  This was way back at the beginning of January 2016.

I ‘jumped’ at the opportunity.  My dream blog writing job had arrived after 10 years of web content writing freelancing.  And now?  I am writing two ‘campervan hire’ blog posts every month. Plus regular one-off web content updates for the main camperconnect.com website.

Best of all, I’m immersed in the cool and captivating world of campervans.

Blog writing – campervan holidays

Campervan holidays (both UK and abroad) are right up there with the very best of camping, caravanning and glamping and are fast emerging as one of the most popular (and fun!) ways of taking off for a weekend break, a week’s camping adventure, or a multi-UK destination summer holiday.  What better way to coast-along through the UK’s glorious and varied counties than sitting up high in a cool, colourful camper, knowing that your supper is in the camper kitchen, you can park-up whenever you want, and, best of all, there’s no need to pitch a tent in the rain.

Blog writing - cool campervan

Cool campervan

Did you know that there are over 100 campervan festivals and meet-ups taking place up and down the UK throughout the year?  With names such as Camperjam, Dubs in the Middle, VDub at the Pub, Beach Buggin, and Gathering off the Hill, how could you not be tempted to join one of these laid-back, family friendly and glorious festivals that are jam-packed with live music, entertainment, camping fun, VW enthusiasm, show ‘n’ shine competitions, food festivals, children’ events and much more.

And, it’s SO easy to hire a camper these days.  From classic VW campers to larger family-friendly motorhomes, the choice is yours.  With names such as Maggie May, Henry, Mrs Robinson, and Delilah, and glorious colours from bright yellow and vermillion green to mango, turquoise and sea green, campervanning is such a fun way to holiday.

Blog writing – thank you!

I’m definitely hooked. And I’ll probably get even more hooked as this blog writing project continues.

So thank you James for finding me and my web content writing.  It’s definitely been worth the wait.


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SEO web content writing for online retail store

I was very happy with Sarah’s web content that reflected my business perfectly and that was SEO rich with key words and phrases. She completed the web content on time and within budget. (Vinay Rediz, Feb 2016) Vinay Rediz | Zavis

Vinay Rediz was about to launch  a brand-new online retail store selling Indian inspired fashions and homeware.  He asked me to write SEO rich web content that focused on SEO web content and keywords and phrases that would reflect his beautiful locally-sourced and ethnically produced Indian inspired products and that would, at the same time, ensure high rankings for his website within natural search engine listings.

He needed web content for his About Us page, for meta-data key word descriptions, and also for his Terms and Conditions pages such as Refunds & Returns, Delivery and Shipping Information, and Privacy Policy.

Vinay was very happy with the final web content and only a few final edits were needed.

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Writing SEO rich web content for Staffordshire based wedding photographer

I looked around online for a copyrighter to complete some content very urgently. I found Sarah’s website and contacted her. Sarah was fantastic, we arranged a call for the following day at 10am and by 1pm I had the content I required. (August 2015) Scott Sharman | Scott Sharman photography

I recently helped Scott Sharman a wedding photographer based in Staffordshire, with some promotional web content. Scott needed the web content fairly urgently and I was able to come up with 500 words of SEO rich content within 48 hours. Scott was very pleased with both the web content and also the speed of delivery.

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SEO copywriting for Alya Packaging

We are very impressed with Sarah's web content copywriting service. Not only did she re-write our web content, she also gave us new ideas and suggestions . Her approach is very friendly and professional. She is a pleasure to work with. I would highly recommend her copywriting services to anyone who needs a perfect job." Ugur Beceren Ugur Beceren | Alya Packaging

Ugur Beceren, Export Manager at Alya Packaging based in Turkey, needed his web content to be re-written in English and to be creative, optimised for SEO and marketing friendly. The turn-around was quick and I completed the re-write in two days. The website went live within a week.

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SEO copywriting for CabMyRide

Thank you for writing the web content for CabMyRide. It was a great success with everyone! Arjan Sahota (March 2014) | Cab My Ride

CabMyRide is a brand-new taxi company operating in Southampton. They needed optimised web content that would reflect their exciting new ‘two-taps’ book-a-cab technology.

Owner, Harjit Sahota, contacted me and explained that they had been working with Southampton University’s computer science department to design and develop an innovative new taxi booking application that would make booking a taxi quick, easy and stress-free.

As they knew nothing about ‘writing for the web’ they asked me to provide SEO copywriting for their new 8-page website that incorporated relevant key words and phrases for SEO and that would help the site climb Google’s natural search engine rankings.

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