Writing For Websites

A website is our most versatile marketing tool. It’s current, adaptable, interactive, and can be read by an infinite number of visitors. This is why the words used on a site are crucial to its success – you have a few seconds to capture a user’s interest and millions of other sites to compete with!

Web content writing is all about selecting the right words and arranging them effectively within the site’s navigation and design. It’s all about giving the customer their first experience of your products and services, keeping them active, engaged, and interested enough to find out more and to take action.

Sarah has written web content for all kinds of industries including tourism businesses, arts organisations, hotels, travel providers, and commercial companies, as well as writing engaging copy for social media and editing for SEO.

Let me know if you need an across-the-board campaign for content for your website, for SEO and for your social media channels – a consistent tone of voice across all your online marketing tools is really important.

Examples of my Writing For Websites

SEO web content for a local driving school

Sarah has completely transformed our website and the personality of our small business. Thanks to Sarah, the written content is now exciting and engaging to visitors, as well as unique and personal to us and our business. We finally have a website and business to be proud of. (May 2017) Claire Wibberley | Beckenham Driving School

Claire Wibberley at Beckenham Driving School needed a content refresh for their website.   The website was working well for key search terms and Claire needed help honing web content for the Home, About Us, and Automatic Driving pages.  I listened carefully to Claire’s web content requirements, assessed the company’s profile, philosophy and unique selling points, and wrote succinct, user-friendly, and optimised content.

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More web content for online travel itineraries

Sarah is available, hard-working, and responsive. She understands content and destinations. Above all, she has great attitude. I have no hesitation to recommend Sarah and, from my experience would say 'you won't be disappointed' (June 2016). Govind Shankhar | Freedom Holidays

In 2014 I researched and wrote 145 online travel itineraries for all European countries and their destinations for Freedom Holidays.  This was a mammoth web content writing task and my work is now live.  Subsequently, Govind Shankhar MD of Freedom Holidays, contracted me to write a further 40 online itineraries for countries within the Far East: India, China, Japan, Sri Lanka, The Maldives, Vietnam, Mongolia, Singapore & Malaysia, Vietnam, Cambodia and Thailand. I completed this web content in early 2016 (this section of the site is yet to go live).

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SEO blog writing for campervan hire

Sarah has written some really great web copy and blog writing copy for camperconnect.com that has actually resulted in much better rankings on Google. She has been so helpful and writes such clear and engaging content that we have no need to look elsewhere for content writing services. We will continue to use Sarah's services in the future and can't recommend her highly enough (October 2016) James Curran | Camperconnect.com

Blog writing – campervans


colourful campervans

James Curran at Camperconnect.com was looking for a professional blog writer to provide 2-4 targeted SEO web content articles per month.  This was way back at the beginning of January 2016.

I ‘jumped’ at the opportunity.  My dream blog writing job had arrived after 10 years of web content writing freelancing.  And now?  I am writing two ‘campervan hire’ blog posts every month. Plus regular one-off web content updates for the main camperconnect.com website.

Best of all, I’m immersed in the cool and captivating world of campervans.

Blog writing – campervan holidays

Campervan holidays (both UK and abroad) are right up there with the very best of camping, caravanning and glamping and are fast emerging as one of the most popular (and fun!) ways of taking off for a weekend break, a week’s camping adventure, or a multi-UK destination summer holiday.  What better way to coast-along through the UK’s glorious and varied counties than sitting up high in a cool, colourful camper, knowing that your supper is in the camper kitchen, you can park-up whenever you want, and, best of all, there’s no need to pitch a tent in the rain.

Blog writing - cool campervan

Cool campervan

Did you know that there are over 100 campervan festivals and meet-ups taking place up and down the UK throughout the year?  With names such as Camperjam, Dubs in the Middle, VDub at the Pub, Beach Buggin, and Gathering off the Hill, how could you not be tempted to join one of these laid-back, family friendly and glorious festivals that are jam-packed with live music, entertainment, camping fun, VW enthusiasm, show ‘n’ shine competitions, food festivals, children’ events and much more.

And, it’s SO easy to hire a camper these days.  From classic VW campers to larger family-friendly motorhomes, the choice is yours.  With names such as Maggie May, Henry, Mrs Robinson, and Delilah, and glorious colours from bright yellow and vermillion green to mango, turquoise and sea green, campervanning is such a fun way to holiday.

Blog writing – thank you!

I’m definitely hooked. And I’ll probably get even more hooked as this blog writing project continues.

So thank you James for finding me and my web content writing.  It’s definitely been worth the wait.


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SEO web content writing for online retail store

I was very happy with Sarah’s web content that reflected my business perfectly and that was SEO rich with key words and phrases. She completed the web content on time and within budget. (Vinay Rediz, Feb 2016) Vinay Rediz | Zavis

Vinay Rediz was about to launch  a brand-new online retail store selling Indian inspired fashions and homeware.  He asked me to write SEO rich web content that focused on SEO web content and keywords and phrases that would reflect his beautiful locally-sourced and ethnically produced Indian inspired products and that would, at the same time, ensure high rankings for his website within natural search engine listings.

He needed web content for his About Us page, for meta-data key word descriptions, and also for his Terms and Conditions pages such as Refunds & Returns, Delivery and Shipping Information, and Privacy Policy.

Vinay was very happy with the final web content and only a few final edits were needed.

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Web content writing for insurance brokers

The copy you prepared for us on Cyber Liability was very well prepared and did not require any amendments. It fitted in well. Excellent work. (January 2016) Roy Walton | Bromwall Ltd

I was asked by Roy Walton at Bromwall Ltd insurance brokers to write a web page about Cyber Liability insurance that would fit in well with current web content pages.  Cyber Liability insurance is often overlooked by small and medium sized businesses, however it is fast becoming a must-have insurance cover for ALL types of businesses.  I completed the research and web content writing within the allotted time, and have since been asked to write further web content pages for the company.

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Writing SEO rich web content for Staffordshire based wedding photographer

I looked around online for a copyrighter to complete some content very urgently. I found Sarah’s website and contacted her. Sarah was fantastic, we arranged a call for the following day at 10am and by 1pm I had the content I required. (August 2015) Scott Sharman | Scott Sharman photography

I recently helped Scott Sharman a wedding photographer based in Staffordshire, with some promotional web content. Scott needed the web content fairly urgently and I was able to come up with 500 words of SEO rich content within 48 hours. Scott was very pleased with both the web content and also the speed of delivery.

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Web content writing for SNC Cars

Thank you so much for the excellent copy for my site. It says precisely what I had in mind and just what my potential customers are looking for. The response I've received is perfect. You are a 'word wizard'. Stuart Newport | SNC Cars

Stuart Newport, owner of SNC Cars, needed brand-new sales-driven web content for his website, that would also help his site climb Google’s natural search engine rankings.

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Researching & writing 145 travel itineraries for Freedom Holidays’ website

We had the opportunity to work with Sarah on a pretty expansive project on customised travel to Europe. She had to develop loads of original content across about 30 odd countries. Sarah understands content & destinations, she is quick to intuitively grasp the requirements, do the necessary research and get back within generally committed timelines. She is available, responsive and hard working and above all has great attitude which, to me, is the the winning combination. I have no hesitation to recommend Sarah and, from my experience, would say, "you won't be disappointed". Govind Shankar (January 2015) | Freedom Holidays

Freedom Travel India will soon be launching their new website. They contracted me to research and write 145 travel itineraries for Europe (including Russia & Siberia), as well as front-facing web content for their new site.